Nike is undergoing a significant shakeup in its leadership, with CEO John Donahoe stepping down after a tumultuous tenure marked by declining sales and massive layoffs. The company has named long-time veteran Elliott Hill as his successor, a move that has already seen Nike shares rise sharply. Analysts and investors are hopeful that Hill's return will invigorate the brand and address the challenges it faces in the competitive sportswear market. As he takes the reins, Hill has acknowledged the difficulties ahead, signaling a new phase for the company amid ongoing direct-to-consumer (DTC) challenges.